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Cadillac CT4 and CT5 sedan sales are poor

Cadillac CT4 and CT5 sedan sales are poor
Cadillac CT4 and CT5 sedan sales are poor

Car manufacturers like to keep their sales figures secret. In years gone by, monthly sales reports would detail how each model was selling, whether good or bad. Nowadays, we’re lucky to get anything like that at all, as some car manufacturers only release their sales figures quarterly (e.g. BMW, Nissan, Volkswagen Group). We, the people, can demand that, but if we’re not shareholders, they don’t have to answer to us.

Besides, when we’re given information that’s not relevant to our daily lives, we nitpick anyway. Case in point: Cadillac sales. Cadillac posted its best second quarter in retail sales since 2015. This is largely thanks to the Lyriq, which saw a whopping 441% increase year-over-year and reportedly sold more than all European electric vehicles in the first half of the year. That’s cool, but how are the fun cars doing? Oh, not so great.

CT4 and CT5 are on the decline.

Cadillac has sold just 3,502 CT4 and 6,863 CT5 models so far this year, down 36% and 31% respectively from last year. Its competitors aren’t faring any better, however. Other compact luxury cars such as the Audi A4 and Infiniti Q50 also saw sales declines over the year. Sales of the Audi A4 fell 31% to 4,636 over the year. Infiniti saw an 11% decline with its Q50, but only managed to sell 2,839 of them.

CT5 competitor Audi A6 went against the grain and managed to increase its sales by 44% to 4,236 units. How the other German competitors or the up-and-coming Genesis competitor fare, I can’t say, as those automakers have kept their sales numbers secret. However, the CT5 is getting a much-needed facelift for the 2025 model year that could boost future sales.

The good news is that GM’s overall portfolio grew 5% at retail in the first half of 2024. Cadillac’s total sales faltered only slightly, down 1.72%, reaching 73,906 units. That’s much better than Infiniti. The Japanese premium brand sold just 28,027 vehicles off the showroom floor – a 13% decline – but is looking to change that with its upcoming renaissance. Nevertheless, the Germans are still the luxury brands to beat. Audi sold 92,913 new cars (a 14% decline), while BMW remains on a winning streak with 175,712 vehicles (a 3% increase).