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Are you ready to be crowned Britain’s most creative cafe?

Are you ready to be crowned Britain’s most creative cafe?
Are you ready to be crowned Britain’s most creative cafe?

BRITA’s Grounds of Innovation Awards are back for the second time – and the stakes are even higher, with even more fantastic prizes to be won!

The Grounds of Innovation Awards from BRITA Professional are taking place for the second year | Photo credit: BRITA


The results are in! BRITA Professional’s latest study has found that coffee shops are at the heart of British communities, underlining their role at the epicentre of society.

That’s why BRITA Professional’s Grounds of Innovation Awards are now in their second year and promise to be even bigger and better than before.

This year there is an incredible prize package worth £1,000 to be won which includes:

  • An exciting latte art course by barista Benji, who has worked with Millie Bobby Brown’s amazing brand Florence by Mills Coffee, among others.

  • A delicious coffee package from sustainable coffee brand Grind, containing limited edition Hello Kitty items, part of Grind’s latest collection

  • An exclusive coffee tasting experience from the Guatemalan roastery Rascal Coffee

Each cafe on the top ten list receives:

  • A plaque with the winner of the Grounds of Innovation program that can be proudly displayed in the store

  • Guaranteed presence in BRITA’s influential marketing and press activity, including prominent coverage in widely read magazines

  • The top three ranked cafes will win a free PURITY C iQ, BRITA’s latest smart filter for cafes. If you want consistently great tasting coffee, this is the coffee for you!

As the search for the UK’s most creative and innovative cafes continues, we’ve assembled a prestigious panel of coffee giants to help us crown the top ten. The panel consists of:

UK cafes are teeming with talent and creativity, but we know it can be difficult to find time for creativity when you’re focused on running a fast-paced business. That’s where the PURITY C iQ comes in. By using the latest technology, cafes can focus more on creativity rather than tedious tasks like monitoring and replacing coffee machine filters.

With PURITY C iQ, the filter does this for you – it automatically informs you about its current status and when it is due for replacement. Let PURITY C iQ take care of the details while you make brilliant coffee!

A cup of coffee is 98% water, so the right water quality is crucial to ensure a cup of coffee with great taste and consistent quality. PURITY C iQ also achieves this by continuously monitoring water properties and automatically responding to changes to ensure consistent water quality.

In addition, this innovative filter does an excellent job of preventing limescale deposits as it continuously monitors the carbonate hardness of the water and adjusts the settings accordingly.

If you want a chance to win this filter and improve your coffee experience, visit:
Visit www.brita.co.uk/grounds-of-innovation-2024 to take part today!